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How BreathableBaby was born:
In 1999, new parents Dale and Susan Waters experienced the anxiety that most new parents feel when they must balance comfort and safety for their first child. The American Academy of pediatrics, doctors, and prenatal instructors recommend parents avoid using bumpers or anything soft and pillow-life in the crib because of risk of suffocation and SIDS.
"We followed the advice of experts but found our baby daughter Sierra at risk of another recurring danger," recalls Susan. "She kept getting her little arms and legs caught between the crib slats. One night, we heard screaming coming from the nursery and ran in to find little Sierra face down with her leg twisted and stuck in between the crib slats. She was unable to move, terrified, and bruised."
After extensive research, Dale and Susan found that no safe bumper product existed to prevent entanglement. Research has shown numerous risks associated with crib bumpers, including:
- A baby can snuggle too close to the bumper and the baby's nose and mouth can potentially cause dangerous re-breathing of carbon dioxide or suffocation.
- A baby can become wedged between crib slats and the mattress, unable to escape, possibly suffocate, or climb on top of the bumper and fall out of the crib.
After researching and sourcing fabrics, Dale and Susan designed and engineered prototypes, conducted focus group studies with mothers and performed extensive safety evaluations before they introduced a safer, smarter bumper to the market in 2002.
The patented BreathableBaby Bumper and CribShield products are designed to eliminate the likelihood that a baby can get entangled in the crib slats, help maintain air access and reduce the risk of suffocation and climbing.
With the increased safety awareness and popularity for the BreathableBaby Bumper, Dale and Susan expanded the BreathableBaby line of new innovative patent-pending products for inside and outside the crib. |
